In the competitive world of meal delivery, Fitness Kitchen was looking to become a dominant player in the field. Despite their experience in the category and premium product, their brand and marketing tactics were out-of-date and in need of an overhaul. Mile 9 was tasked to give Fitness Kitchen a new look and a new marketing plan that was as fresh as the meals they serve.
We hit the competitive Southern California market with one goal in mind – to grow sales.
Armed with a brand architecture “made from scratch” and a new look and feel, we started to separate Fitness Kitchen from the pack.
Our creative messaging and new aesthetic highlighted how the meals are clean, made fresh daily, and are truly restaurant quality. These main drivers translated seamlessly into an integrated campaign that included new imagery and videos, web development, digital (SEO/Programmatic/YouTube), social media (organic and paid), email (retention/acquisition), and radio live reads. We were able to provide the additional content the brand desperately needed to remain relevant in the space.
During the Covid-19 pandemic, thanks to our flexible yet sound groundwork, we were able to tailor the messaging slightly to help people understand that we have always provided contact-less delivery and used ingredients that supported local businesses.
Through a combination of a robust digital plan and live radio reads on KLOS and KROQ, we increased sales by 35% in the first 30 days. Fitness Kitchen continues to see an increase in sales and leads and consistent cart conversion week over week.
Programmatic ads (May-June): 470K impressions, Clicks 750, CTR 0.14%
Paid YouTube: We created a series of videos based on the Covid-19 pandemic,
we have seen over 30k views with a budget of $1,000.
Paid Social conversion and retargeting our monthly average: 3,777 clicks to the
homepage, reach 50K, impressions 100K plus, 100 plus leads; average CPC $0.15.