In the competitive world of meal delivery, Fitness Kitchen was looking to become a dominant player in the field. Despite their experience in the category and premium product, their brand and marketing tactics were out-of-date and in need of an overhaul. Mile 9 was tasked to give Fitness Kitchen a new look and a new marketing plan that was as fresh as the meals they serve.
We hit the competitive Southern California market with one goal in mind – to grow sales.
Armed with a brand architecture “made from scratch” and a new look and feel, we started to separate Fitness Kitchen from the pack.
Our creative messaging and new aesthetic highlighted how the meals are clean, made fresh daily, and are truly restaurant quality. These main drivers translated seamlessly into an integrated campaign that included new imagery and videos, web development, digital (SEO/Programmatic/YouTube), social media (organic and paid), email (retention/acquisition), and radio live reads. We were able to provide the additional content the brand desperately needed to remain relevant in the space.
During the Covid-19 pandemic, thanks to our flexible yet sound groundwork, we were able to tailor the messaging slightly to help people understand that we have always provided contact-less delivery and used ingredients that support local businesses.
Through a combination of a robust digital plan that includes programmatic, SEO/SEM and YouTube plus smart creative, we increased sales by 30% in the first year. Fitness Kitchen continues to see consistency and increase in sales, leads and cart conversions week over week.